Niconuvum is a nicotine alternative company owned by Reynolds America. My partner and I created a full marketing plan to introduce their product The Zonnic Mint.

Situation
Create a full marketing plan for an existing product of a Fortune 500 company.

Approach
Reynolds America is one of the top tobacco companies in America. We selected to market a cigarette alternative product from their Niconovum company. We wanted to market this nicotine alternative product, a discreet breath mint, as part of a healthy lifestyle, not as just a way to quit smoking. We also furthered the user experience by creating a digital platform, an online support system, as another way to differentiate ourselves.

Outcome
A complete marketing plan for a new nicotine alternative product to introduce the smoking aid into American markets.